AI & Growth LeadLiwaa Beaini leads AI and growth at Upscale Digital. He builds the systems behind the agency's search, content and analytics work: hand-coded websites, tracked funnels, and the AI search visibility layer that decides whether a brand gets named when someone asks ChatGPT, Perplexity or Google's AI Overviews for a recommendation. His focus is measurable leverage. Fewer manual steps, faster builds, and reporting that ties every campaign back to revenue. He works with clients across Saudi Arabia, the UAE and Lebanon.
3 articles · Upscale Digital
Around 5% of the world speaks Arabic. Around 1% of the web is written in it. That imbalance shapes every Arabic AI…
AI engines describe MENA businesses from thin evidence, and thin evidence produces confident errors. How the coverage gap forms, why fragmentation multiplies…
AI engines now answer buying questions in the Gulf by naming two or three companies. Here is how they choose, what the…
A short email every Tuesday: one tactic we ran on a real client account, the number that came out of it, and what we learned.
