Vermeli: a luxury skincare brand, built to sell from day one
We took Vermeli from a brand book to a bilingual Shopify store: a custom theme, a shoppable journal, product reviews, and tracking across the funnel.
What Vermeli needed
Vermeli arrived with a strong brand book and a range of Korean-formulated serums, oils and cleansers, but no store.
The brief was clear: a storefront that feels as premium as the packaging, works in English and Arabic, and turns browsers into buyers without leaning on a stack of paid apps.
The work, step by step
Six pieces that turned the brief into a live, working site.
A theme built from the brand book
Beige and terracotta palette, serif display type, and every product tinted to its own accent colour, so the store looks like the packaging.
A home page that works as a sales path
Hero, trust strip, category tiles, bestsellers, brand story, ingredient science, the ritual, trust badges and newsletter, in the order a buyer needs them.
Conversion details on every step
Cart drawer with a free-delivery progress bar, promo field and in-cart cross-sell. Sticky add-to-cart on product pages. Shop-by-concern filters.
Features without the app bill
A wishlist and a Become a Distributor form for B2B enquiries, both built into the theme rather than bolted on.
A real Arabic storefront
The client's Arabic copy live across the store, with a proper right-to-left layout and a hero that mirrors correctly.
Content, trust and measurement
A journal of 24 articles with live product cards, star-rated reviews in English and Arabic, and newsletter sign-ups tracked in GA4.
Built for desktop and mobile
The Journal: every article sells, with live product cards and keep-reading lists.
The home page on a phone.
The result
vermeli.com is live in English and Arabic, with the catalogue, journal and reviews in place. Every page is ready to carry paid and organic campaigns: on brand, tracked, and easy for the team to update.
Want a website that brings in business like this?
Book a free 30-minute call. We will look at your site, your market and where your leads are leaking, and tell you what we would fix first.